Behind the scenes
Meet the Team - Alexander Ruckemann
Meet Alexander Ruckemann, our COO at ICIW. Alex started working at ICIW roughly one year ago and is responsible for fulfillment, postage, e-commerce, customer service and the creative production team. When describing his position, he says it’s a broad responsibility, but thanks to intelligent and hard-working colleagues each team has been performing great during 2020. Alex says he loves his job since he gets to work with great people in a fast-paced environment. The greatest thing about e-commerce, he says, is that they get a close relationship between the brand and the customers without any middlemen. This enables direct customer feedback to improve both the customer journey and product development. When Alex isn’t working, he loves the outdoors and its activities like camping, canoeing, or hiking. He has dual citizenship since Alex’s father’s side is Canadian and he was born in Ottawa. This summer he hopes to travel to the west coast for some awesome hiking in the Rockies!